Problems with DRESSING UP

Neon Sheep is a playful brand, but needed to play around for its halloween window displays. 

 

All of the stores have varying styles & sizes of windows, so the key focus was a modular set of designs to mix and match.

 

Centring the brand’s icon - its sheep, at the front, I played around with dressing it up for halloween in a suite of classic halloween character homages.

 

Took the project down two directions, both with a copy centric leading asset and supporting elements. The board loved it, no tricks, all treats. We went with the more visually engaging option and I made sure that the window dressing kept the same spooky vibes, wherever the store.

 

The boring sales metrics are that the promotion went really well & they sold through more halloween stock than any prior years. Doesn’t get sweeter than that.